This is a great slideshow (with audio) on how to use metrics to drive the development of your web app.
Designing and Optimizing the DNA of a Killer App by Dan Olsen - Startonomics
View SlideShare presentation or Upload your own. (tags: software consumer)
Continue reading about How to Use Metrics to Optimize Your Way to a Killer App
This data has been out for a few months now, but for anyone whose business depends on advertising, it’s worth a second look.
It’s from the World Advertising Research Center’s Advertising Statistics Yearbook 2008.
UK Advertising Expenditure at current prices, 2007
AdvertisingMedium
Total advertising
expenditure
£ millions
Year-on-year
% change
Press
7,716
-1.6%
Television
4,671
2.3%
Internet
3,026
39.5%
Direct Mail
2,171
-6.5%
Outdoor & Transport
1,058
4.6%
Radio
534
3.4%
Cinema
207
10.1%
TOTAL
19,384
4.2%
Note: Figures are inclusive of production costs.
Given the current economic climate, [...]
photo credit: peterblaisephotography
<rant>
According to their own press release, HelloMetro has been awarded a trademark from the US patent office for use of the term ‘Hyperlocal’. In a comment on Search Engine Watch, their CEO explains that their use describes their service of “advertising/providing information on the goods and services of others that are of [...]
photo credit: wit
Here’s a nice article on selling expensive, niche software.
Continue reading about The Business of Selling Expensive, Niche Software
photo credit: mattbuck4950
Out-Law had an interesting article yesterday about how Ryanair is taking a Dutch fare comparison website to court in Ireland for screenscraping.
If I understand rightly, Ryanair’s case hinges on whether or not the terms of use of their website count as a contract; they say they do whereas the scrapers argue that [...]
Continue reading about Is Screenscraping Legal? Ryanair Versus Bravofly
photo credit: Robert Scoble
So you’ve got a great idea for a killer Web startup but you’re not a techie yourself? You’re looking for a technical business partner or CTO; someone who understands business but can pull the technical side of things together and make your ideas real? This kind of person can be hard [...]
I spent this last weekend with a group of 30 or so web developers, designers and entrepreneurs that I’d never met before as part of something called London Startup Weekend. The idea was something that had already been tried out in the US, but was a first for the UK: to get a bunch [...]
